A DESIGNER WITH A LOVE FOR CREATIVE SOLUTIONDS.



KVD Beautya tattoo-inspired makeup brand.2021-2024
Working at KVD beauty as the lead digital + print designer on the global creative team, we developed and executed innovative concepts, campaigns, and imagery for the brand and its products. I worked closely with the creative director, brand and marketing teams, stylists, and photographers to create compelling visual content that brings the KVD Beauty vision to life. I was responsible for art directing in-house shoots and developing and maintaining guidelines for e-commerce image standards. I also collaborate on the development and execution of creative concepts and 360 advertising campaigns.

Digital Design
Environments & Marketing
Identity System
Print
Strategy
Custom illustrations
Photography art direction
CONVERSEa lifestyle brand.2021

Executing social media content for the official Converse global Instagram account. Using motion and animation to create eye-catching graphics to promote new product releases. Specializing in designing content for basketball shoe and apparel releases, and  also supported the skateboard channel.

motion graphics
social media content


Invisible Talks a design conference.2020 - 2021
Re:Designing a Design Conference
Chaos reigned throughout 2020, as we faced not only a global pandemic, but also life-changing economic, political, and racial strife. The world as we knew it was filled with fear, grief, and anger—and it was ripe for reinvention. Looking to the future, we recognized that the role of the designer as activist, visionary, artist, bridge builder, creator, and steward would be more important than ever, and we saw an opportunity for all of us to lead as changemakers for good. With this in mind, Re:Design became our theme.

Playing off the heavy process part of redesigning anything, we developed a hand-drawn typeface mixed with modified fonts. We also added dingbats—created with Delve Fonts at our 2020 happy hour—and expanded our main brand icons into a more hand-drawn format. With green (representing growth and renewal) as the base, we filled our palette with happy colors as we built out the many digital assets we will use to amplify our messages and inspire our community throughout the year.

Digital Design
Environments & Marketing
Identity System
Print & Packaging
Strategy
TEDxPSUa TED talk conference.2020
Continuum is all about recognizing the continuums we interact with and comprehending them, whether that be within time, communities, or the continuums that exist within ourselves.

Logo design
Print materials
Social Media content
Illustrations
With a strong background in the arts, I enjoy incorporating illustrations whenever sutitable to a project.  I am passionate about the intersection of digital and physical processes, and I believe mixing mediums can bring a unique layer of inviduality and authenticity to a brand.

In my free time I also enjoy submerging myself in the exploratory process of making art/illustrations with the simple intention of playing with compositon, color, shapes, and textures. 
Photography
Art Direction
While at KVD beauty, I worked closely with the in-house photographer as well as the producers to execute multiple model + product photoshoots. Creating shotlists to produce a smooth process on set and align the vision with our crossfunctional teams. 

Astrid Navas 2024